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Secondary Webinar Research

I decided to watch and review the 'Andy Warhol Documentary Film.' The main purpose behind watching this documentary was to firstly learn about Andy Warhol, and how he produced his 'Pop-Art' pieces, alongside the processes involved while Warhol got to this stage. Additionally I was interested in the factors of his work that linked to Graphic Design, for example the processes involved in the generation of his work, the medias he used, and the way his work was advertised. 

                                                                                                Andy Warhol Documentary Notes

Andy Warhol’s Early Life

Andy Warhol was a American Artist. He presented culture we live in, and the entire culture of the post war years. Many view his work as revolutionary and believe a world without Andy Warhol would look very different, due to his impact on the thing’s society look at the most, like supermarket shelves and packaging.

Starting out, Andy Warhol was not what others perceived a ‘artist to be.’ He was born in Pittsburgh, Pennsylvania, United Kingdom in a small two room apartment. He had a deprived family background, but this did not affect Warhol and that is what the media found fascinating. Andy Warhol started from nothing, and by the 1960’s he became one of the most influential artists of his time. Warhol’s mother Julia Warhol was a hard-working woman, with a passion for drawing which is how Andy Warhol began his art journey, she worked every where she could to provide for her family. As a family they were very devoted to church, walking three miles to get to their church. Within their church, was simplistic biblical artwork, in a grid like method. Which is though to be being a path of influence for Andy Warhol’s work.

Throughout Andy Warhol’s early life, he would to the opportunity to draw with every chance he got. Allowing his mother to notice he was different to his siblings, not onto with his creative nature. Warhol was a very sensitive and frail child, devoting his time to delicate drawings instead of playing games with his brothers. He developed a illness, effecting his nervous system forcing him to no longer attend school. Although this seemed a disadvantage, this is when he learnt all of his mother’s skill in regard to drawing, as she would give him drawing lessons while bedridden. This time also allowed him to create a amazing focus, and control his minds ability to focus on something such as drawings for hours. His mother would reward each finished drawing with a bar of chocolate.

Furthermore, at the age of 9, Andy Warhol’s mother enrolled his in several free art classes. Which took place in the upper-class area nearby to where Warhol and his family lived. After Warhol’s classes he spent houses wondering around the gallery observing the fine art. Not long after this his father died, and his mother was diagnosed with cancer.

Andy Warhol as an Artist

As an individual Andy Warhol had power, due to the complexed nature of his personality, but his work appeared so simple in a visual manor. Despite this Warhol wanted the audience to see in clarity, and simply see what was depicted. Warhol always described him self to not work with a idea, and for his creations to not necessarily have an initial concept, but yet his work could still be read and be a suggestion of life and philosophical meaning. 

The main concept that Warhol completely flipped on its head during his years of inspiration was Americas commercial culture. He primarily explored the commercial mechanical reproduction process and used it in his work to develop how to evolve. Forcing culture to observe the new upcoming culture in a reinvented matter.

Once Warhol had moved to New York, his progression within the art world began to grow. Despite this his work was viewed as commercial, creating a problem for Warhol. He wanted to make it in the fine art industry, and become famous, and with a commercial background this proved very difficult. His work was perceived as figurative and abstract therefore it was not perceived as ‘serious art.’ Andy Warhol began to become involved in the abstract expressionism group, and due to his commercial background, many designers were not willing to pay any attention to his work.

By 1959 Andy Warhol purchased his first town house home, with his mother living in the basement. Andy Warhol believed you had to change time yourself and culture would transform the meaning of art and the world around them. Therefore, his concept of art and the new America is what lead him to become who he was. Even with the contribution of new movements Warhol believed even if you change the art you must change the society.

With the introduction of Jasper Jones, in the art industry his work became popular own night. Jones would paint everyday objects. Later, Jones’s art influenced the theme of obstruction, linking to abstract expressionism.

In 1958 Warhol decided he wanted to progress to become an Avant Garde Painter, where he was ignored by the painters within the style due to his commercial background and sexuality.

The key moment in Andy Warhol’s Career was 1961 when his first ‘Pop’ style art was recognised. Warhol began working on pre-existing media images and reworking with them. Using daily objects from comic books, magazines, and tabloids. His paintings were initially started through tonal illustrations, using line drawings from advertisement. To work on a larger scale, he then projected the illustrative drawings on to a wall and traced them. After meeting two pop-artist leaders Warhol produced a series of paintings, where all drip effects and brush work was illuminated, which he was sceptical about and he began experimenting with abstract and pristine illustrations and began to prefer the neat illustrations. This adjustment to his artwork began to mean colour was added in block sections creating flatter drawings they became less like ‘paintings.’ Which was very unknown in the 1950’s and created controversy due to its flatness and untraditional impact. Due to the controversy nature of the new work, he produced he wanted to create more likable work, and something more personal. This is where he initially got his inspiration for average daily items to be painted, simply like ‘cans of soup.’ Where he began to experiment with rendering soup cans and the subject compositions when arranged together.

In 1962 Warhol’s new idea of painting daily object took off, painting all 32 varieties of the Campbell’s soup cans. Later to be the signature turning in Warhol’s career, and creating the Pop-art movement. Still at this point Warhol used repetition and series, which was also a staple of Andy Warhol’s work. He did this by using stencils, silk screens and later photographically silkscreened allowing the image to be repeated similarly many times from his personal illustrations.

Andy Warhol’s Repetitive series of Campbell’s Soup illustration artwork became a popular statement piece of his work and held great power. Due to the success this series of 32 paintings had caused, Warhol soled them for £1000, and they were recently sold as the series for $15million to The Museum of Modern Art, along with additional paintings being sold. The paintings are viewed to be irreplaceable pieces of art.

Additionally, Warhol began using silkscreen to produce portraits, in an influential way. He painted the background image first and then screen printed on top of his brushwork. Warhol’s portrait of Marilyn Monroe was produced using this method. Some were produced in colour, along with black and white, additionally the blotting method was used creating another Andy Warhol series. Due to the colour’s portraits being produced through the use of photographic silkscreen, the series held expression and texture because the screen became clogged with ink, and this is presented with in the series and Warhol liked it this way as it had meaning and expression.

 

Throughout his Teen Years

In August 1945 at the age of 17 Andy Warhol became a art student. Andy Warhol was able to enrol at this art school because his father left tuition money for him, because he believes in Andy. Despite being passion about art, he was almost expelled for not passing his first year ‘thought and expression,’ which he later reinstated meaning he could continue with his place as a art student. Andy Warhol discovered many techniques during his time as a art student. One being ‘Blotted Line technique’ where he would use ink to draw a image and blot the onto another piece of paper. From this technique series was created and Warhol was able to create multiple copies from one drawing. Forming the base of his career.

In 1949 at the age of 20 Andy Warhol decided he was going to New York, despite of his Mothers negative opinion of it being a bad decision. During this time Warhol got his first job at Glamour magazine, hired by the director, to be an illustrator for articles. His first published drawing was produced in September 1949. Therefore, he began to earn his way from illustration. During his time illustrating he used some techniques learnt while studying at art school consisting of ‘Blotted Line Technique’ which he had perfected. The technique he used had a printed effect to it, which the art directors loved, due to it communicating demand and it being printed multiple times showing it was well liked. Therefore, he continues experimenting with print making, colour and repetition.

As an individual Andy Warhol had very low self-esteem and was always conscious about his height, nose, and skin. Leading him to have his nose reconstructed and his skin smoothed out at the age of 25. He also began to wear lightly toned hair wigs. Since a child Warhol always wanted to be famous, and this grew more once moving to New York. He began to try chasing fame by obsessing over Truman Capote and trying to get in contact with him, along with hanging around his house to try and see him. After a long period of Warhol trying to do so, Truman Capote rejected him. Which Andy Warhol later turned into an exhibition on July 3rd of drawings based on what Truman had wrote about Warhol, but none of the pieces sold.

 

Reference:

Andy Warhol Documentary Film Part 1 of 2, The Art Channel, You Tube.  (November 9,2013. ) https://www.youtube.com/watch?v=UQXpqQO4vaE [02.03.2021]

                                                                                           Abstract: The Art of Design: Graphic Design Notes

 

Ways to work with fonts:

Newspaper articles

Painting the fonts

Typography around us

  • Handwritten

  • Mismatched

  • Difference compositions

  • Conceptual messages

  • Typography can introduce a familiar visual communication.

 

When working with type some things Paula Scher considers is:

  • Weight

  • Scale

  • Height

  • Proportion of the lettering

  • Thing fonts communicate classic concepts

  • Fonts can be used to visually illustrate the concept of what is being produced

 

Pentagram

Organisational Group of designers based in New York City, United States. Paula Scher is a part of this team along with many other members.

Paula Scher

Paula Scher is a leading Graphic Designer. Her work is popular for its combinational style of pop culture and fine art, as well as her new innovative type-phases.

Paula Scher’s first project was creating work for a public theatre by creating a identity, as their theatre has a name issue, and was being called different things.

  • She was influenced by contemporary culture (comics, record covers, magazines.)

  • In 1970 Paula Scher got a job for a record company designing the record covers. She would use the cover illustration and use typography that compliments it.

  • As a Designer Paula gets a lot of influence from the world around her and simple forms. Taxi ride, walks, maps.

 

Paula Scher: Noise Funk Typography advertisement cover

 

Paula Scher Environmental Graphics

Scher began designing environmental graphics to “Design in the physical world.”

Things Paula Scher explored while creating Environmental graphics.

  • Large scale lettering on buildings – Creating navigation and destination.

  • Space- hanging lettering.

  • Installation- How was the lettering displayed - Straight, to a angle, backwards, spaced, mismatched

Hurricane Sandy influenced Paula Scher to communicate the emotional impact within the beach’s signs. “An emotional Sign System.”

  • The signs emphasise the beaches vast and complexed views and complimented the contrasting views of approaching the beach from one walk way to the other.

  • This was done by illustrating view through photographs on the signs. Emotionally connecting the society to the beach

  • This created identity and icon to the destination.

 

Reference:

Paula Scher, Pentagram, Paula Scher- New York [Online] Available at https://www.pentagram.com/about/paula-scher , (Accessed 04.03.2021)

Paul Scher, April 17,2020, Abstract: The Art of Design- Graphic Design, [Online] available at https://www.youtube.com/watch?v=LCfBYE97rFk , (Accessed: 02.03.2021.)

5 lessons from influential designer Paula Scher, January 7th 2019 [Online] available at  https://medium.muz.li/5-lessons-from-influential-designer-paula-scher-1bbfa142f96e , (Accessed: 07.03.2021)

‘Noise Funk’ is one of the advertisements covers that Paula Scher famously produced. It was a dance theatre show, is this is exactly what is communicated in the cover Scher produced, after watching the show on stage. The bright bold colours contrast and create a visual bold image, along with the busy composition using all types of angles creating noise and emphasis of a impacting effect.

Looking at the poster further the words conceptually draw the readers eyes around the page and on a journey like the theatre show would.

This poster that Paula Scher produced became very influential and with in the next few years this style of work was being produced all over, making Scher want to produce something new and fresh.

Seymour Chwast

 

Chwast is also a American designer, born in 1931. During Paula Scher’s time in art school Chwast was one of her favourite designers, for his humorous and political illustrations. During Chwast and Schers later lives they married, after meeting at Paula’s art school (Tyler school of Art) during a interview where Paula showed her work.

Despite Paula Scher and Seymour Chwast being two very influential designers in New York and also worldwide, the two of them have never collaborated and have no intention to. The two individuals have different styles and different characteristics within their work, that they feel would not complement one another.

1.03.2021

1.03.2021

Change of direction

                                                                                                    Change of Final Major Project Theme

                                                                            Repurposing of material - the psychological impact of social media

 

My Final Major Project began with the me exploring ‘The repurposing of materials and ‘Wastage’. The reasoning behind choosing this topic was because I had previously touched on it, and at the time I felt my work was not concluded and therefore I had more experimental practice I could develop. Therefore I decided to proceed with this concept in my final Major project. During my research period, I felt I was not generating ideas with depth or ideas that I could take to a next level by adding a component or aspect. Therefore, in result I made the decision to change the theme of my final major project to ‘The psychological impact of social media.’ This decision was made based on the reaction I had to watching ‘Social Dilemma-Netflix’ and the mass creative interest it sparked for me.

For my previous theme I Initially began by looking into Plastic wastage, Commercial wastage, and Commercial packaging and how industries are getting involved to decrease the effect on the climate these factors have. I did this by conducting statistical research, and supermarket schemes that have been produced to decrease plastic usage. I also looked at various artists who have used factors such as environmental damage and natural material within their work, such as; Laurence Vallieres, Mark Dion, Olafur Eliasson and more. During the course of my research, I began brainstorming thumbnail  drawing in a graphics style, illustrating the mass wastage we produce as a nation, of which I got a lot of inspiration from ‘Paul Scher’s’ environmental graphic works. I became uninspired and lacked visual ideas for innovative ways of communicating my concept, while producing these thumbnail sketches. Personally I didn’t think my concept was being executed correctly and visually my work had no depth or ways of grasping an audience’s attention. Therefore, I changed my Final Major Project theme.

My current theme of ‘The psychological impact of social media’ was initiated to me after watching a Netflix documentary called ‘The social Dilemma’ which as a documentary revels to us ‘Why we feel such a obsessive appeal to social networking.’ Therefore my final major project is based around that concept ‘Why have we all accepted the addiction we have to social media and technology?’ Therefore, from this point I went onto researching the impact social media has had on generations it was introduced to at a early age along with the feature with in social media that draw us into spending more time on the apps such as; algorithms, notifications, suggestions and more.

To conclude by changing the theme of my final major project I was able to create new and innovative ideas, which I could develop further and to a higher standard by using my research to contextualise my practical work, I felt I could be more conceptual with this theme and less explicit which was something I wanted to experiment with. Additionally, I could produce more ideas from ‘The psychological theme of social media’ and I felt the ability to reflect on a theme that has not been explored with in art as much as my previous theme choice. Lastly the concept also has a high relevance to the current effects of ‘Lockdown’ and how the pandemic has highlighted negative and positive effects of technology and social media as  whole.

                                            Primary Research using Social Media Platform 'Instagram' to gather opinions on social media and its like to negativity and addiction

                                                                                                                                                                 18.03.2021 

          Notes on Semiotics and Social Dilemma- Netflix

                                          17.03.2021

                     Semiotics Research

                              20.03.2021 

Furthering Primary Research Questionnaire by widening age group asked 

                                                       22.04.2021

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Artist Research 

15.03.2021

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